Work
The work presented here reflects selected projects led by Creative Elements over the past two decades.
Each project is personally led by Suhaimi Saad, with a focus on clarity of purpose, disciplined creative direction, and thoughtful execution. The projects range from long-term corporate and institutional engagements to brand and event initiatives developed to support leadership communication, industry positioning, and organisational objectives.
Allianz Explorer Event Truck
Client: Allianz General Insurance Company (Malaysia) Berhad
Year: 2012 – present
Creative Elements led the design and development of the Allianz Explorer event truck, providing creative direction, brand application, and ongoing event and promotional management.
The initiative was designed as a mobile platform to support brand engagement activities across Allianz branches, agent networks, and strategic high-traffic locations, enabling consistent brand presence and outreach nationwide.
RAM League Awards
Client: RAM Rating Services Berhad
Year: Since 2004
Creative Elements has been involved in the creative and branding development of the RAM League Awards since its inception.
The scope included the creation of the award identity, naming of the RAM League Awards, design of the trophy, and the conceptualisation and management of the annual award ceremony. Over time, the event was developed to serve as a recognised industry benchmark within the bond market.
Selia Group Collateral Brand Identity & Design Development
Client: Selia Group
Year: Since 2017
Creative Elements provided creative direction, design, and production for Selia Group’s corporate collateral materials, including corporate profiles, brochures, calendars, and branded items.
The work focused on translating the company’s positioning as a leading construction group into a coherent and professional visual language across all materials.
Allianz Malaysia & Asia Pacific Leadership Townhall
Client: Allianz Malaysia Berhad & Allianz Asia Pacific, Singapore
Year: Since 2021
Creative Elements leads the creative direction, event conceptualisation, and event management for Allianz leadership townhalls.
The scope includes Malaysia-level townhalls as well as regional engagements involving senior leadership across the Asia Pacific region, including participation by CEOs and regional management teams.
The townhalls are developed as structured leadership and engagement platforms, with an emphasis on clarity of messaging, experience design, and disciplined execution.
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PAM Annual Awards & Dinner
Client: Pertubuhan Akitek Malaysia
Year: Since 2010
Creative Elements led the creative development, event conceptualisation, and event management for the PAM Annual Awards & Dinner over multiple editions.
The event was developed as a high-profile industry gathering, with a consistent creative framework and execution approach that reinforced its standing within the architectural profession.
Capital Market Appreciation Dinner for Tun Dr Mahathir Mohamad
Client: Capital market institutions led by Securities Commission Malaysia
Year: 2004
Creative Elements led the event conceptualisation, creative direction, and overall event management for this appreciation dinner honouring Tun Dr Mahathir Mohamad.
The project was developed with a focus on formality, respect, and protocol, ensuring the occasion reflected its significance within Malaysia’s capital market community.
